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Leeroy Jenkins
Leeroy Jenkins, a character created by Ben Schulz in Blizzard Entertainment's MMORPG World of Warcraft, became popular in 2005 after a video of him charging into combat while shouting his own name went viral. The video captured the character's chaotic and impulsive nature, and it quickly became an Internet meme. As a result of the meme's popularity, Blizzard added Leeroy Jenkins into World of Warcraft as an official non-player character and as a minion card in the online card game Hearthstone.